Introduction to Marketing Essentials

Start Date
01/07/2018

End Date
30/11/2018

Enrollment End Date
28/12/2018

No. of
Enrollments
2184 students

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Course Syllabus
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Created by

Ashis Mishra
Indian Institute of Management - Bangalore
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Course Language
English
Course Type
Scheduled
Video transcripts
English
Course Category
Management
Learning Path
Post graduate
Course Length
10 Hours
Weekly time commitments
2 Hours
Course Completion
Yes, after passing all tests.
Exam Date
01/12/2018
Credits
2

155

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0

Test

0

Assignment

0

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Weekly Reading list

Overview

Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.

In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.

To access the content, please enroll in the course.

Faculty

Ashis Mishra


Dr. Ashis Mishra is a faculty member in the Marketing Area at the Indian Institute of Management Bangalore (IIMB). Dr. Mishra teaches marketing management and retail management. His area of research involves Retail Productivity Analysis, Retail Atmospherics and Retail Consumer Behaviour. He has successfully developed and applied many quantitative models and business model frameworks in solving marketing/retailing-related problems. He has published over 10 papers in various national and international journals of repute. 

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