Jan 2019: Entrepreneurship Essentials

Start Date
25/02/2019

End Date
21/04/2019

Enrollment End Date
25/02/2019

No. of
Enrollments
579 students

No course
syllabus uploaded

Created by

Manoj Kumar Mondal
Indian Institute of Technology - Kharagpur
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Course Language
English
Course Type
Scheduled
Video transcripts
English
Course Category
Engineering
Learning Path
Post graduate
Course Length
20 Hours
Weekly time commitments
10 Hours
Course Completion
Yes, after passing all tests.
Exam Date
To be announced
Credits
0

56

Tutorials

0

Test

0

Assignment

0

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Weekly Reading list

Overview

DEADLINE Feb 25, 2019 - 5:00 PM

Enrol through NPTEL-SWAYAM portal

 https://onlinecourses.nptel.ac.in (Go to this url and search for this course)for credit transfer, final examination, certification, discussion forum and assignments.

 

 

 

Final examination and certification are not possible after the above deadline
 
ABOUT THE COURSE:

The course provides foundational knowledge on various aspects ofentrepreneurial venture creation and management during its life-cycle. Ithas been designed to address multidisciplinary audiences. The objectiveof the course is to teach key issues faced by entrepreneurs and managersat different stages of the life-cycle of an enterprise and is relevant both foraspiring entrepreneurs and for decision makers in establishedenterprises. Topics can be classified in some major themes such as:Making a choice to create an entrepreneurial venture, current trend oftechnology entrepreneurship, how to start a start-up, identifyingopportunities, factors driving competitive advantages, organizationalstructure, basic knowledge of financial statements and project report,introductory knowledge on marketing management, human resourcemanagement, & strategic management, risk analysis, legal aspect ofbusiness, how to raise fund during life-cycle of a new ventures.

INTENDED AUDIENCE:
All students with education up to higher secondary can take up thiscourse.

CORE/ELECTIVE: Elective

UG/PG: UG and PG 

PREREQUISITES: None

INDUSTRY SUPPORT: All start-ups, companies in emerging technology domains, companiesadopting ‘corporate entrepreneurship’, professionally managedcompanies

To access the content, please enroll in the course.

Faculty

Manoj Kumar Mondal


ABOUT THE INSTRUCTOR:
Manoj K Mondal, Assistant Professor, Rajendra Mishra School ofEngineering Entrepreneurship IIT Kharagpur, is a senior financialprofessional, an academician and an innovator with several patents to hiscredit. He has received several laurels for his innovations including goldmedal for Best Innovation (2008) awarded jointly by Lockheed Martin,Stanford University, University of Texas at Austin USA and FICCI India,and the best innovation award by Ministry of Chemicals & Fertilizers(2014). Dr. Mondal is presently teaching entrepreneurship at IITKharagpur and has been mentoring many aspiring entrepreneurs for morethan a decade. He is also an active member of an entrepreneurial venture(nucleodyne.com).

COURSE LAYOUT:

Week 1  :  Definition, Innovation and entrepreneurship, Contributions of entrepreneurs to the society, risk-opportunities perspective and mitigation of risks. Corporate entrepreneurship or intrapreneurship.
Can entrepreneurship be taught / learnt? The story of Dhirubhai Ambani and Sophia Amoruso.
Profile of an entrepreneur (entrepreneurial qualities).
How to start a new venture, Decision to start a startup, 
Myths and realities.
How risky is entrepreneurship, can the risks be mitigated? 
Week 2  :   Opportunity Identification (pain point), factors determining competitive advantage (community development, continuously innovate and remain ahead of others),
Market segment, market structure, blue ocean strategy,
Marketing research.
Industry and Competitor Analysis (market structure, market size, growth potential),
Demand-supply analysis,
Week 3  : Value proposition
Business Model Canvas 
Developing an Effective Business Model (concluding part about scalability and repeatability).
Legal forms of business.
Week 4  :  Lean product development
Lean entrepreneurship 
Examples
Lean manufacturing
Go-to-market strategy
Week 5  :  Design Thinking, 
Design-Driven Innovation, TRIZ (Theory of Inventive Problem Solving), 
Zero-based design, Systems thinking, SPRINT
Week 6  :  What is a balance team and why is it important 
Recruiting early employees. Why entrepreneurs should be very careful about recruitment?
Writing a business plan.
Writing a business plan.
Pitching.
Week 7  :  Preparing financial statements, analysis of opportunities based on financials, break-even & margin of safety analysis
Week 8  :  Government incentives for entrepreneurship (1 lecture),
Incubation, acceleration.
Funding new ventures – bootstrapping, crowd sourcing, angel investors, VCs, debt financing, due diligence
Legal aspects of business (IPR, GST, Labor law)
 
SUGGESTED READING MATERIALS:

•    Effective Entrepreneurial Management: Strategy, Planning, RiskManagement, and Organization - Robert D. Hisrich • VelandRamadani, Springer (2017)

•    Entrepreneurship- Theory, Process Practice –by Kuratko &Hodgetts, Thompson South-Western Publication

•    Entrepreneurship –by Robert D. Hisrich (Edition-9)
 

 

CERTIFICATION EXAM :
  • The exam is optional for a fee.
  • Date and Time of Exams: April 27  2019 (Saturday)  Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
  • Registration url: Announcements will be made when the registration form is open for registrations.
  • The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published.

CERTIFICATION:

  • Final score will be calculated as : 25% assignment score + 75% final exam score
  • 25% assignment score is calculated as 25% of average of  Best 6 out of 8 assignments
  • E-Certificate will be given to those who register and write the exam and score greater than or equal to 40% final score. Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IITKharagpur.It will be e-verifiable at nptel.ac.in/noc.

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