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Swayam Central

Consumer Psychology

By Prof.Naveen Kashyap   |   IIT Guwahati
Human beings have basic needs that they fulfill by making transactions in the market.Transactions mostly in the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market.

INTENDED AUDIENCE: UG/PG/PhD
PREREQUISITES:          NIL


Learners enrolled: 3248

SUMMARY

Course Status : Ongoing
Course Type : Elective
Duration : 8 weeks
Start Date : 29 Jul 2019
End Date : 20 Sep 2019
Exam Date : 29 Sep 2019
Category :
  • Humanities and Social Sciences
  • Level : Undergraduate
    This is an AICTE approved FDP course

    COURSE LAYOUT

    Module 1:   Introduction to Consumer Psychology
        Overview of foundation of consumer behavior
    Module 2 :  Consumer Decision Making
        Need and Information Search
        Alternate Evaluation and Choice
        Consumption and Post-Purchase Behaviour
    Module 3 :  The Individual Consumer
        Consumer perceptions 
        Memory and Learning
        Mood, Emotion and Involvement
        Consumer Attitude
        Marketing communications

    BOOKS AND REFERENCES

    1. Henry Assael, Consumer Behavior and Marketing Action,  Cengage Learning
    2. Jay Lindquist, Consumer Behavior,  Cengage Learning
    3, Leon Schiffman, Consumer Behavior, Pearson Press

    INSTRUCTOR BIO


    Prof. Naveen Kashyap, Ph.D is as Associate Professor of Psychology at the Indian Institute of Technology Guwahati. His research interests are sleep and human cognitive processes. Dr Kashyap has been teaching courses like cognitive psychology, introduction to psychology, consumer psychology, advance cognitive process and research methodology to UG and PG students of IIT Guwahati for the past 10 years.

    COURSE CERTIFICATE

    • The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centers.
    • The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
    • Date and Time of Exams: 29th September 2019,Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
    • Registration url: Announcements will be made when the registration form is open for registrations.
    • The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
    • Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

    CRITERIA TO GET A CERTIFICATE
    • Average assignment score = 25% of average of best 6 assignments out of the total 8 assignments given in the course.
    • Exam score = 75% of the proctored certification exam score out of 100
    • Final score = Average assignment score + Exam score

    YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75
    • If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.
    • Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Guwahati. It will be e-verifiable at nptel.ac.in/noc.
    • Only the e-certificate will be made available. Hard copies are being discontinued from July 2019 semester and will not be dispatched.

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