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Swayam Central

E-Business

By Prof. Mamata Jenamani,   |   IIT Kharagpur
The Internet has changed the way companies carry out their businesses. The primary objective of this course is to introduce concepts, tools and approaches to electronic business to the post- graduate and undergraduate students. Further, the subject will help the students to develop skills to manage businesses in the digital world. The course will cover following aspects of E-Business Systems.
·         Part 1:  Foundations of E-Business systems
·         Part 2: Infrastructure
·         Part 3: Functional Areas
·         Part 4: Decision Support for E-Business Systems
 The course provides a balance approach including concepts from technology and management.

INTENDED AUDIENCE: Engineering (IT/Production/Industrial Engg) & Management
PRE-REQUISITES:         Nil
INDUSTRY SUPPORT:  All the companies 

Learners enrolled: 5682

SUMMARY

Course Status : Ongoing
Course Type : Elective
Duration : 12 weeks
Start Date : 29 Jul 2019
End Date : 18 Oct 2019
Exam Date : 16 Nov 2019
Category :
  • Management Studies
  • Level : Undergraduate
    This is an AICTE approved FDP course

    COURSE LAYOUT

    Week 1:   Introduction to E-Business
    Week 2:   Making Functional Areas E-Business Enabled : Value chain and supply chain, inter and intra organizational business processes, ERP
    Week 3:   Making Functional Areas E-Business Enabled : E-Procurement
    Week 4:   Making Functional Areas E-Business Enabled : E-marketing, E-Selling, E-Supply Chain Management
    Week 5:   Technologies for E-Business: Internet and Web based system
    Week 6:   Technologies for E-Business: Security and payment systems
    Week 7:   Technologies for E-Business: Supply chain integration technologies (EDI, RFID, Sensors, IoT, GPS, GIS)
    Week 8:   Technologies for E-Business: Supply chain integration technologies (Web services and cloud)
    Week 9:    Decision Support in E-Business: Web analytics
    Week 10:  Decision Support in E-Business: Customer behavior modeling
    Week 11:  Decision Support in E-Business: Auctions
    Week 12:  Decision Support in E-Business: Recommender systems

    BOOKS AND REFERENCES

    1. Management Information Systems: Managing the Digital Firm, Laudon and Laudon, Pearson
    2. Scaling for E-Business, Menasce & Almeida, PHI
    3. eBusiness & eCommerce – Managing the Digital Value Chain, Meier & Stormer, Springer
    4. eBook is available in springerlink.com
    5. Some reference books, Internet Resources, and Research Papers

    INSTRUCTOR BIO


    Prof. Mamata Jenamani, My broad area of Interest is E-Business. The specific focus areas include web data analytics and supply chain optimization in the context ICT applications. My interest in web data analytics started with my doctoral work where I modeled user behavior in a website and used it for personalization. During post-doctoral research at I worked in the area of online auctions. After joining in the department of Industrial and systems engineering at IIT, Kharagpur, I aligned my research with that of the department by contributing in the area of supply chain management along with my other interest areas. In summary, my past contributions include developing theories, corresponding implementation and experimental validating wherever possible in the area of 1) Models on human behavior in ecommerce site, 2) Decision support in auction and e-procurement, 3) Decision support in supply chain.Currently, I run a number of projects in the areas such as e-business in general, auction, ICT in supply chain and urban sustainability with a focus on e-governance. The prominent and most recent of them is E-Business Center of Excellence, sponsored by Ministry of Human Resource Development. Scholars in these projects are working on the topics such as website navigation redesign, evaluating the e-governance site quality, citizen opinion mining, optimal RFID equipment positioning, Multi-attribute reverse auction design, studies on RFID adoption and urban sustainability.My future work includes developing models for web data analysis. Design of recommender System, Web Log Analysis, User Generated Content analysis and Social Network Analysis are the four major pillars in this area. Another area that interests me is about developing models for data streams such as RFID data and sensor data. Both this data sources have become extremely important in tracking and tracing of the supply chain.

    COURSE CERTIFICATE

    • The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centers.
    • The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
    • Date and Time of Exams: 16th November 2019, Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
    • Registration url: Announcements will be made when the registration form is open for registrations.
    • The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
    • Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

    CRITERIA TO GET A CERTIFICATE
    • Average assignment score = 25% of average of best 8 assignments out of the total 12 assignments given in the course.
    • Exam score = 75% of the proctored certification exam score out of 100
    • Final score = Average assignment score + Exam score

    YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75
    • If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.
    • Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Kharagpur. It will be e-verifiable at nptel.ac.in/noc.
    • Only the e-certificate will be made available. Hard copies are being discontinued from July 2019 semester and will not be dispatched.

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