Management of New Products and Services

By Prof. Jayanta Chatterjee | IIT Kanpur

Learners enrolled: 4770

This is a post graduate level course on New Product/service Development. The objective of the course is to familiarize the participants with methods for identifying opportunities and how to convert the opportunities into commercially viable products and services. Participants will be provided with case illustrations of theoretical concepts . After attending the course participants will be familiar with various steps of new product development and will be able to prepare marketing plans for successful commercialization of their ideas.

INTENDED AUDIENCE : MBA and M.Des students, senior B.Tech students, professional executives in Marketing and/or Design
Management and New Venture Development functions.

PREREQUISITES : Preferably Marketing Management I

INDUSTRY SUPPORT : Consumer Durables, FMCG, Automotive, Chemical, Pharmaceutical, Engineering and Service Industries

Summary

Course Status :	Completed
Course Type :	Elective
Duration :	4 weeks
Category :	Management Studies
Credit Points :	1
Level :	Postgraduate
Start Date :	27 Jan 2020
End Date :	21 Feb 2020
Enrollment Ends :	03 Feb 2020
Exam Date :	29 Mar 2020 IST

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1  : New Product and New Service Management - Theoretical Foundations
Week 2  : From ideation to pre- launch of new products
Week 3  : Post Launch activities, NPD process based on organization
Week 4  : NPD- Global marketing and Architecture of Marketing Plan

Books and references

• Product Design & Development by Ulrich and Eppinger, McGraw Hill India, 2017 reprint.
• Product Strategy and Management by Baker and hart, Pearson India. 2^nd Edition
• Services Marketing by Lovelock, Wirtz and Chatterjee, Pearson India, 8^th Edition
• Product Design & Development by Ulrich and Eppinger, McGraw Hill India, 2017 reprint.

Instructor bio

Prof. Jayanta Chatterjee

IIT Kanpur

Prof. Jayanta Chatterjeeis is an Adjunct Senior Professor of Marketing, Sales and Strategy in the Department of Industrial and Management Engineering at IIT Kanpur. An Electrical Engineering graduate from Jadavpur University, M.Tech and PhD from IIT Delhi,(.) Prof. Chatterjee has eighteen years of Management teaching experience in India and abroad and 30 years of hands on management experience in different countries. He has risen through Sales, Marketing, Project Management, Technology and Business development functions in top multinationals like Siemens, Allen Bradley, and Rockwell International to CEO and Executive Director positions. He has founded two successful start-ups and mentored many. His earlier courses on Marketing Management I and II, Strategic marketing and Managing Services on NPTEL are well subscribed. The book on Services marketing co-authored by Prof Chatterjee and published by Pearson India is also well known.

Course certificate

• The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
• The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
• Date and Time of Exams: 29th March 2020, Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
• Registration url: Announcements will be made when the registration form is open for registrations.
• The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
• Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE:
• Average assignment score = 25% of average of best 3 assignments out of the total 4 assignments given in the course.
• Exam score = 75% of the proctored certification exam score out of 100
• Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75.
• If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.
• Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Kanpur. It will be e-verifiable at nptel.ac.in/noc.
• Only the e-certificate will be made available. Hard copies will not be dispatched.

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