Week 1
Introduction to Data Analysis
What is data? Types of Measurement
Reliability and validity
Week 2
Measures of central tendency and dispersion
Different types of distributions
Selection of appropriate data analysis technique
Week 3
Inferential statistics I
Inferential statistics II
Week 4
Introduction to SPSS
T-test and one-way ANOVA and ANCOVA using SPSS (Theory and Practical)
Week 5
Correlation and simple Regression using SPSS
Introduction to multivariate data analysis
Week 6
Multiple regression analysis
Multiple regression analysis using SPSS
Week 7
Logistic regression
Logistic regression using SPSS
Week 8
Multivariate analysis of variance
Multivariate analysis of variance using SPSS
Conjoint analysis
Conjoint analysis using EXCEL
Week 9
Exploratory factor analysis
Exploratory factor analysis using SPSS
Cluster analysis
Cluster analysis using SPSS
Week 10
Multi-Dimensional Scaling
Multi-Dimensional Scaling using SPSS
Forecasting Methods
Week 11
Structural Equation modelling (SEM)
Confirmatory factor analysis (CFA)
Week 12
CFA using AMOS
SEM using AMOS
Week 13
Common method bias issue in survey research
Common Method bias using unmeasured method factor using AMOS
Week 14
Mediation analysis
Mediation analysis using regression and PROCESS Macro
Week 15
Moderation analysis
Moderation analysis using regression and PROCESS Macro
Week 16
Moderated mediated analysis
Moderated Mediation analysis using PROCESS Macro
Reporting guidelines
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