Swayam Central

Home Science - Extension and Communication Management - Level 1

By Ms.S.L.Kameswari   |   English and Foreign Languages University, Hyderabad
Home Science is a discipline of study that focuses on the management of human and non-human resources for vertical and horizontal betterment of the society i.e individuals and families and homes and communities. The fundamental objective of Home Science extension education is the ‘development of the people’ or ‘the destination man’. The general objectives of extension education and communication management include

  1. To assist people to discover and analyze their problems, their felt and unfelt needs.
  2. To develop leadership among people and help them in organizing groups to solve their problems.
  3. To disseminate information based on research and the practical experience, in such a manner that the people would accept it and put it into actual practice.
  4. To keep the research workers informed of the people’s problems from time to time, so that they may offer solutions based on necessary research.

Rationale for developing this Course

The core courses planned under the programme with a strong foundation for the two aspects of Extension and Communication. The issues of national concern are reflected in the curriculum with a focus on linking women and children to mainstream national development programmes. It will orient the students to the socio-cultural and economic environment of rural, urban and semi urban communities. The course will prepare a cadre of professionals to work with governmental and non-governmental organisations in various capacities. It will enhance self-employment potential through entrepreneurial skill training by developing competency in the preparation of participatory and innovative communication strategies for the dissemination of vital information to vulnerable sections of the population. The course gives an insight how to channelise the potential to become development Media specialists with an orientation to Development Journalism, Media Research and sensitivity to the vast heritages and oral traditions of the country. It also helps to develop skills in planning, implementing, monitoring and evaluating various programmes in the developmental sector.

The specific objectives of the course are to 

Develop the basic knowledge of 

  1. Understanding the concept of Extension and communication Management
  2. Socio economic analysis of Communities
  3. Changing trends in Extension education
  4. Gender and development, Women in agriculture
  5. Concept of Community Development
  6. Community development perspectives and approaches
  7. Community organization and role of leadership
  8. Leadership patterns and community mobilization  
  9. Need for Adult education and Non formal education in development
  10. Project planning, planning, Implementation and Evaluation, management and techniques
  11. Programmes for rural and urban development
  12. Training for development, types and techniques, 

Career opportunities: 

  • Extension officers, Agents and Public Relation Officers in Government Departments:
  • Women welfare & Child development, 
  • Rural Development, 
  • Social welfare  and 
  • Non government institutions
  • Information and Public Relations 

In the field of Media 

  • ICT module designers for community education, especially rural women, adolescent girls and children 
  • Event managers
  • Free lancer journalists
  • Public Relation Officers in corporate schools, hospitals and non-government organizations 
  • Social marketing managers

Learners enrolled: 402


Course Status : Ongoing
Course Type : Core
Duration : 12 weeks
Start Date : 01 Aug 2019
End Date : 31 Oct 2019
Exam Date : 10 Nov 2019
Enrollment Ends : 16 Sep 2019
Category :
  • Management Studies
  • Level : Undergraduate


    Week 1                                                                                                                                      Assignments 

    1. Changing trends in extension education -1
    2. Changing trends in extension education -2
    3. Changing trends in extension education -3
    4. Community development perspectives and approaches - 1

    Week 2                           Objective

    1. Community development perspectives and approaches - 2
    2. Community development perspectives and approaches - 3
    3. Community development perspectives and approaches - 4
    4. Community development perspectives and approaches - 5

    Week 3          Objective

    1. Socio- economic analysis of communities - 1
    2. Socio- economic analysis of communities - 2
    3. Socio- economic analysis of communities - 3
    4. Socio- economic analysis of communities - 4

    Week 4           Objective

    1. Socio- economic analysis of communities - 5
    2. Socio- economic analysis of communities - 6
    3. Socio- economic analysis of communities - 7
    4. Socio- economic analysis of communities - 8

    Week 5            Objective

    1. Community organisation and leadership - 1
    2. Community organisation and leadership - 2
    3. Community organisation and leadership - 3
    4. Community organisation and leadership - 4

    Week 6           Objective

    1. Programmes for rural and urban development -1
    2. Programmes for rural and urban development -2
    3. Programmes for rural and urban development -3
    4. Programmes for rural and urban development -4

    Week 7            Objective

    1. Gender and development - 1
    2. Gender and development - 2
    3. Gender and development - 3
    4. Gender and development - 4

    Week 8             Objective

    1. Project planning - 1
    2. Project planning - 2
    3. Project planning - 3
    4. Project planning - 4

    Week 9             Objective

    1. Project management - 1
    2. Project management - 2
    3. Project management - 3
    4. Project management - 4

    Week 10             Objective

    1. Project management - 5
    2. Monitoring and evaluation in development-1
    3. Monitoring and evaluation in development-2
    4. Monitoring and evaluation in development-3

    Week 11             Objective

    1. Monitoring and evaluation in development-4


    1. Chitamber JB (1990) Introductory Sociology. Wiley Eastern Limited, new Delhi
    2. Dahama OP and Bhatnagar OP (1998) Education and Communication for Development. Oxford Publications, New Delhi
    3. Ray GL (1996) Extension Communication and Management. Naya Prakash Publications, Calcutta
    4. Reddy A (1996) Extension Education, Sreelakshmi Press, Bapatla
    5. Devadas, Rajammal P. (1980): Text-book of Home Science, NCERT, New Delhi.
    6. Desai, Vasant (1988): Rural Development (Volumes 1-6): Programs and Strategies, Himalaya Publishing House, Bombay
    7. Raj Kumar (2000): Women in Agriculture and Trade, Anmol publications Pvt. Ltd
    8. AICRP, (2001) Data book on Women in Agriculture, ICAR. New Delhi


    Ms.S.L.Kameswari is Assistant Professor, Department of Extension Education and Communication Management, college of Home Science, Saifabad, Hyderabad. She has extensive experience in teaching for 9 years and 7 years in extension field. She taught around 16 courses for UG students of B.Sc.(Hons) Home Science, Community Science, Computer Science, Food Science and Nutrition, and Fashion Technology and Three courses to the Post Graduation students of Home Science Extension Education.  She acquired skills in the latest technologies in the field of extension education and also communication management. She was continuously with the latest knowledge regarding communication management, Multimedia production, New media for development communication, measuring tools and techniques, Innovative Processes and Tools for Home Science knowledge management, Video production and editing and  She has experience in organising professional training programmes for the teachers from the agricultural universities and to the grass root level workers in the field such as Anganwadi workers, professional photographers and adolescent girls. 

    Research experience:

    She worked in All India Coordinated Research project for Tribal Area Research for Home Science in Vizianagaram district, Andhra Pradesh in Andhra Pradesh Agricultural University for 7 years and is presently guiding M.Sc. and Ph.D. students for the dissertations and theses work in the field of Home Science Extension and Communication Management.


    Prepared 18 manuals for various courses for extension and communication management for the topics such as Extension and rural development, women in agriculture, extension training management, programme planning, implementation and evaluation, project management and Mass communication, print, electronic and photo journalism. For the above courses prepared new and latest course material and Power point presentations for all the Home Science extension and communication management courses for Home Science as well as community Science graduates and post graduates. 


    30 per cent for in course Assessment And 70 Per cent for end term proctored exam,