Course in Special Services Marketing in India

By Mrs. Bageshree Deo | Savitribai Phule Pune University

Learners enrolled: 1133

1. To understand the concept, types and characteristics
of Services

2. To know interesting facts about growth of services in India
in past few decades

3. To make the students aware of reasons behind the growth of
services in India

4. To introduce various rapidly changing services that are
contributing to Indian Economy

5. To make the students know about quality issues in services

6. To keep the students informed regarding international business
in services sector

Summary

Course Status :	Completed
Course Type :	Core
Duration :	8 weeks
Category :	Management Studies
Credit Points :	3
Level :	Undergraduate
Start Date :	05 Aug 2019
End Date :	29 Sep 2019
Exam Date :	10 Nov 2019 IST

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1 : Introduction to Service Sector

Week 2 : Marketing of Banking Services

Week 3 : Insurance Marketing Services

Week 4 : Tourism Services Marketing

Week 5 : Hospitality Services Marketing

Week 6 : Health Care Services Marketing

Week 7 : Marketing of Educational & Other Services

Week 8 : Issues in Quality control & Other Services

Books and references

1. Service Management – Operations, Strategy, information Technology, James A. Fitzsimmons & Mona J. Fitzsimmons, Tata McGRAW-Hill.

2. Services Management - Sanjay V. Patankar, Himalaya Publishing House, Mumbai.

3. Services Marketing – M. G. Mulla, Success Publications, Pune.

4. Marketing Management – B. R. Sangale, Success Publications, Pune.

5. Services Management - Dr. K.Ramachandra, B. Chandrashekara and S. Shivakumar, Himalaya Publishing House, Mumbai.

6. Services Marketing –Text and cases, Rajendra Nargoundkar, Tata McGRAWHills.

7. Services Marketing – Govind Apte, Oxford University Press 2004.

Instructor bio

Mrs. Bageshree Deo

Working as a faculty of BBA, BCA, BBM at BMCC, Pune

Qualification: MCM, MCA

Career details:

Worked as MCM faculty and Placement Officer at Marathwada MitraMandal’s IMERT- B school, Pune.

Worked as a faculty at Indsearch, Pune.

Paper Presentations in various forums:

“Technology Management for Business Enhancement” at the International Research Conference at Kohinoor Business School and Center for Management Research, Khandala.

“Cyber Security” at the National Level Seminar at the Arihant College of Arts, Commerce and Science, Pune.

“Data Mining and Data Warehousing“at the National Level Conference on Advancements in IT and Management at MIT, Alandi Pune.

Extra - Curricular Activities:

Successfully recorded the educational lectures of EMRC (Educational Multimedia Research Center) at SPPU.

Co-ordinator of EMRC lectures of BMCC.