Swayam Central

Course in Special Services Marketing in India

By Mrs. Bageshree Deo   |   Savitribai Phule Pune University
1. To understand the concept, types and characteristics
of Services 
2. To know interesting facts about growth of services in India
in past few decades 
3. To make the students aware of reasons behind the growth of
services in India
4. To introduce various rapidly changing services that are
contributing to Indian Economy
5. To make the students know about quality issues in services
6. To keep the students informed regarding international business
in services sector


Course Status : Upcoming
Course Type : Core
Duration : 8 weeks
Start Date :
End Date :
Exam Date :
Category :
Level : Undergraduate


Week 1 : Introduction to Service Sector
Week 2 : Marketing of Banking Services
Week 3 : Insurance Marketing Services
Week 4 : Tourism Services Marketing
Week 5 : Hospitality Services Marketing
Week 6 : Health Care Services Marketing
Week 7 : Marketing of Educational & Other Services
Week 8 : Issues in Quality control & Other Services


1. Service Management – Operations, Strategy, information Technology, James A. Fitzsimmons & Mona J. Fitzsimmons, Tata McGRAW-Hill.
2. Services Management - Sanjay V. Patankar, Himalaya Publishing House, Mumbai.
3. Services Marketing – M. G. Mulla, Success Publications, Pune.
4. Marketing Management – B. R. Sangale, Success Publications, Pune.
5. Services Management - Dr. K.Ramachandra, B. Chandrashekara and S. Shivakumar, Himalaya Publishing House, Mumbai.
6. Services Marketing –Text and cases, Rajendra Nargoundkar, Tata McGRAWHills.
7. Services Marketing – Govind Apte, Oxford University Press 2004.


Mrs. Bageshree Deo

Working as a faculty of BBA, BCA, BBM at BMCC, Pune
Qualification: MCM, MCA
Career details:
Worked as MCM faculty and Placement Officer at Marathwada MitraMandal’s IMERT- B school, Pune.
Worked as a faculty at Indsearch, Pune.
Paper Presentations in various forums:
“Technology Management for Business Enhancement” at the International Research Conference at Kohinoor Business School and Center for Management Research, Khandala.
“Cyber Security” at the National Level Seminar at the Arihant College of Arts, Commerce and Science, Pune.
“Data Mining and Data Warehousing“at the National Level Conference on Advancements in IT and Management at MIT, Alandi Pune.
Extra - Curricular Activities:
Successfully recorded the educational lectures of EMRC (Educational Multimedia Research Center) at SPPU.
Co-ordinator of EMRC lectures of BMCC.


30% for in Course Assessment and 70% of end term Proctored Exam