Swayam Central

Course in Special Services Marketing in India

By Mrs. Bageshree Deo   |   Savitribai Phule Pune University
1. To understand the concept, types and characteristics
of Services 
2. To know interesting facts about growth of services in India
in past few decades 
3. To make the students aware of reasons behind the growth of
services in India
4. To introduce various rapidly changing services that are
contributing to Indian Economy
5. To make the students know about quality issues in services
6. To keep the students informed regarding international business
in services sector

Learners enrolled: 1101


Course Status : Ongoing
Course Type : Core
Duration : 8 weeks
Start Date : 05 Aug 2019
End Date : 29 Sep 2019
Exam Date : 10 Nov 2019
Category :
  • Management Studies
  • Level : Undergraduate


    Week 1 : Introduction to Service Sector
    Week 2 : Marketing of Banking Services
    Week 3 : Insurance Marketing Services
    Week 4 : Tourism Services Marketing
    Week 5 : Hospitality Services Marketing
    Week 6 : Health Care Services Marketing
    Week 7 : Marketing of Educational & Other Services
    Week 8 : Issues in Quality control & Other Services


    1. Service Management – Operations, Strategy, information Technology, James A. Fitzsimmons & Mona J. Fitzsimmons, Tata McGRAW-Hill.
    2. Services Management - Sanjay V. Patankar, Himalaya Publishing House, Mumbai.
    3. Services Marketing – M. G. Mulla, Success Publications, Pune.
    4. Marketing Management – B. R. Sangale, Success Publications, Pune.
    5. Services Management - Dr. K.Ramachandra, B. Chandrashekara and S. Shivakumar, Himalaya Publishing House, Mumbai.
    6. Services Marketing –Text and cases, Rajendra Nargoundkar, Tata McGRAWHills.
    7. Services Marketing – Govind Apte, Oxford University Press 2004.


    Mrs. Bageshree Deo

    Working as a faculty of BBA, BCA, BBM at BMCC, Pune
    Qualification: MCM, MCA
    Career details:
    Worked as MCM faculty and Placement Officer at Marathwada MitraMandal’s IMERT- B school, Pune.
    Worked as a faculty at Indsearch, Pune.
    Paper Presentations in various forums:
    “Technology Management for Business Enhancement” at the International Research Conference at Kohinoor Business School and Center for Management Research, Khandala.
    “Cyber Security” at the National Level Seminar at the Arihant College of Arts, Commerce and Science, Pune.
    “Data Mining and Data Warehousing“at the National Level Conference on Advancements in IT and Management at MIT, Alandi Pune.
    Extra - Curricular Activities:
    Successfully recorded the educational lectures of EMRC (Educational Multimedia Research Center) at SPPU.
    Co-ordinator of EMRC lectures of BMCC.


    30% for in Course Assessment and 70% of end term Proctored Exam