Retail Management

By Dr. Ravi Ahuja | Savitribai Phule Pune University, Pune

Learners enrolled: 1556

• The Course is about various facets of Retail sector.
It covers various functions like Operations, Store Planning,
Marketing and use of latest technologies in Retail.

• The Course highlights effective space management techniques
and tools.

• Various Distribution Strategies are also part of the curriculum.

• It also covers Franchising and Outsourcing concepts that are
fast catching the Retail Scenario.

• The Course is of eight weeks having 29 modules with two credits.

• The Course would be helpful to gain insights about
Retail Sector for the learner which shall be helpful for making a
career in Retailing.

• The Course is supported with additional reading material
and additional videos.

Summary

Course Status :	Completed
Course Type :	Core
Duration :	8 weeks
Category :	Management Studies
Credit Points :	2
Level :	Undergraduate
Start Date :	05 Aug 2019
End Date :	29 Sep 2019
Enrollment Ends :	11 Sep 2019
Exam Date :	10 Nov 2019 IST

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1 : Basic of Retailing

Week 2 : Retail Channels

Week 3 : Retail Location

Week 4 : Retail Space Management

Week 5 : Retail Marketing Strategy

Week 6 : Retail Merchandising

Week 7 : Retail Communication

Week 8 : Advances in Retail Management

Books and references

• Gibson & Vedamani “Retail Management” Jayco Books

• Bajaj , Tuli,&Srivastava ““Retail Management” OxfordUniversity Press

• Berman Barry &Evance J.R “Retail Management” Prentice Hall India

• Jain J.N.& Singh P.P “ Modern Retail Management – Principal And Techniques ” Regal Publications

• Madan K.V.S “ Fundamental S Of Retailing” Mcgraw-Hill

• Swapna Pradhan “Retailing Management- Text And Cases” Tata Mcgraw-Hill

• Peelen Ed “ Customer Relationship management 2009” Pearson Education

• Gilbert D “Retail Management” Pearson Education

• George H, Lucas Jr., Robert P. Bush, Larry G Greshan- Retailing

• Barry Berman, Joel R Evans- Retail Management; A Strategic Approach

Instructor bio

Dr. Ravi Ahuja

Faculty at Skill Development Centre, Savitribai Phule Pune University, Pune.

Education: M.Com, MBA, SET (Commerce), Ph.D. (Business Economics)

Teaching: Accounts, Costing, Retailing, Consumer Behavior, Company Law for UG and PG Students

Academics & Others:

• Course Coordinator for B.Voc in Retail Management

• Syllabus designing as per NSQF Levels and CBCS by UGC

• Coordinator Soft Skills Programme, S.P. Pune University

• Coordinator, Community Colleges, S.P. Pune University

• ISO/ISMS Auditor, TRPS, Six Sigma Green Belt certified

Research:

• E-Content development for Business Management for UGC CEC, EMMRC

• Research Papers: available on request

• Ph.D : “ Structural Changes in the economy of Maharashtra in the post economic reforms period”
awarded in July, 2015 by S.P. Pune University

Course certificate

30% for Course Assessment and 70% of end - term Proctored Exam

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