Swayam Central

Retail Management

By Dr. Ravi Ahuja   |   Savitribai Phule Pune University, Pune
• The Course is about various facets of Retail sector.
  It covers various functions like Operations, Store Planning,
  Marketing and use of latest technologies in Retail.
• The Course highlights effective space management techniques
  and tools. 
• Various Distribution Strategies are also part of the curriculum. 
• It also covers Franchising and Outsourcing concepts that are
  fast catching the Retail Scenario. 
• The Course is of eight weeks having 29 modules with two credits.
• The Course would be helpful to gain insights about
  Retail Sector for the learner which shall be helpful for making a
  career in Retailing.
• The Course is supported with additional reading material
  and additional videos.

Learners enrolled: 1533


Course Status : Ongoing
Course Type : Core
Duration : 8 weeks
Start Date : 05 Aug 2019
End Date : 29 Sep 2019
Exam Date : 10 Nov 2019
Enrollment Ends : 11 Sep 2019
Category :
  • Management Studies
  • Level : Undergraduate


    Week 1 : Basic of Retailing
    Week 2 : Retail Channels
    Week 3 : Retail Location
    Week 4 : Retail Space Management
    Week 5 : Retail Marketing Strategy
    Week 6 : Retail Merchandising
    Week 7 : Retail Communication
    Week 8 : Advances in Retail Management


    • Gibson & Vedamani “Retail Management” Jayco Books
    • Bajaj , Tuli,&Srivastava ““Retail Management” OxfordUniversity Press
    • Berman Barry &Evance J.R “Retail Management” Prentice Hall India
    • Jain J.N.& Singh P.P “ Modern Retail Management – Principal And Techniques ” Regal Publications
    • Madan K.V.S “ Fundamental S Of Retailing” Mcgraw-Hill
    • Swapna Pradhan “Retailing Management- Text And Cases” Tata Mcgraw-Hill
    • Peelen Ed “ Customer Relationship management 2009” Pearson Education
    • Gilbert D “Retail Management” Pearson Education
    • George H, Lucas Jr., Robert P. Bush, Larry G Greshan- Retailing
    • Barry Berman, Joel R Evans- Retail Management; A Strategic Approach


    Dr. Ravi Ahuja
    Faculty at Skill Development Centre, Savitribai Phule Pune University, Pune.

    Education: M.Com, MBA, SET (Commerce), Ph.D. (Business Economics)
    Teaching:  Accounts, Costing, Retailing, Consumer Behavior, Company Law for UG and PG Students
    Academics & Others: 
    Course Coordinator for B.Voc in Retail Management 
    Syllabus designing as per NSQF Levels and CBCS by UGC
    Coordinator Soft Skills Programme, S.P. Pune University
    Coordinator, Community Colleges, S.P. Pune University
    ISO/ISMS Auditor, TRPS, Six Sigma Green Belt certified
    E-Content development for Business Management for UGC CEC, EMMRC
    Research Papers: available on request
    Ph.D : “ Structural Changes in the economy of Maharashtra in the post economic reforms period”
            awarded in July, 2015 by S.P. Pune University


    30% for Course Assessment and 70% of end - term Proctored Exam