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Swayam Central

Retail Management

By Dr. Ravi Ahuja   |   Savitribai Phule Pune University, Pune
• The Course is about various facets of Retail sector.
  It covers various functions like Operations, Store Planning,
  Marketing and use of latest technologies in Retail.
• The Course highlights effective space management techniques
  and tools. 
• Various Distribution Strategies are also part of the curriculum. 
• It also covers Franchising and Outsourcing concepts that are
  fast catching the Retail Scenario. 
• The Course is of eight weeks having 29 modules with two credits.
• The Course would be helpful to gain insights about
  Retail Sector for the learner which shall be helpful for making a
  career in Retailing.
• The Course is supported with additional reading material
  and additional videos.


SUMMARY

Course Status : Upcoming
Course Type : Core
Duration : 8 weeks
Start Date :
End Date :
Exam Date :
Category :
Level : Undergraduate

COURSE LAYOUT

Week 1 : Basic of Retailing
Week 2 : Retail Channels
Week 3 : Retail Location
Week 4 : Retail Space Management
Week 5 : Retail Marketing Strategy
Week 6 : Retail Merchandising
Week 7 : Retail Communication
Week 8 : Advances in Retail Management

BOOKS AND REFERENCES

• Gibson & Vedamani “Retail Management” Jayco Books
• Bajaj , Tuli,&Srivastava ““Retail Management” OxfordUniversity Press
• Berman Barry &Evance J.R “Retail Management” Prentice Hall India
• Jain J.N.& Singh P.P “ Modern Retail Management – Principal And Techniques ” Regal Publications
• Madan K.V.S “ Fundamental S Of Retailing” Mcgraw-Hill
• Swapna Pradhan “Retailing Management- Text And Cases” Tata Mcgraw-Hill
• Peelen Ed “ Customer Relationship management 2009” Pearson Education
• Gilbert D “Retail Management” Pearson Education
• George H, Lucas Jr., Robert P. Bush, Larry G Greshan- Retailing
• Barry Berman, Joel R Evans- Retail Management; A Strategic Approach

INSTRUCTOR BIO



Dr. Ravi Ahuja
Faculty at Skill Development Centre, Savitribai Phule Pune University, Pune.

Education: M.Com, MBA, SET (Commerce), Ph.D. (Business Economics)
Teaching:  Accounts, Costing, Retailing, Consumer Behavior, Company Law for UG and PG Students
Academics & Others: 
Course Coordinator for B.Voc in Retail Management 
Syllabus designing as per NSQF Levels and CBCS by UGC
Coordinator Soft Skills Programme, S.P. Pune University
Coordinator, Community Colleges, S.P. Pune University
ISO/ISMS Auditor, TRPS, Six Sigma Green Belt certified
Research:
E-Content development for Business Management for UGC CEC, EMMRC
Research Papers: available on request
Ph.D : “ Structural Changes in the economy of Maharashtra in the post economic reforms period”
        awarded in July, 2015 by S.P. Pune University

COURSE CERTIFICATE

30% for Course Assessment and 70% of end - term Proctored Exam

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