Swayam Central


By Dr. Meeta Nihalani   |   Jai Narain Vyas University, Jodhpur

The objective of the course is to deal with the introduction of communication process used for designing ads in a quality way. The aim is to build skills of students so that they can work in a professional way in the advertising industry. It involves an ability to take major media decisions for connecting with right audience. Internet in advertising has increased the reach of social media.  The advertising for different media requires various pre testing and post testing techniques. The selection of advertising appeals needs to be associated   with the social, ethical and legal aspects of the economy and society. The course will help the students to imbibe the various insights of the subjects.  

Learners enrolled: 2122


Course Status : Ongoing
Course Type : Elective
Duration : 12 weeks
Start Date : 10 Jan 2020
End Date : 10 Apr 2020
Exam Date : 10 May 2020
Enrollment Ends : 08 Mar 2020
Category :
  • Multidisciplinary
  • Level : Undergraduate


    WEEK - 1
    1. Introduction to Communication 
    2. Importance of Advertising 
    3. Meaning nature and concept of advertising 
    4. Types of Advertising 
    WEEK - 2
    5. Various elements of advertisings 
    6. Advertising Issues and Objectives
    7. Audience Analysis in Advertising 
    8. Setting Advertising Budget
    WEEK - 3
    9. Determinants and Major Methods of Advertising Budget
    10. Factors impacting media decisions for advertising 
    11. Major Media Types and their characteristics
    12. Television advertising 
    WEEK - 4
    13. Use of print media in advertising 
    14. Advertising through Internet Media devices
    15. Advantages and disadvantages of internet media
    16. Factors Influencing Media Choices in Advertising 
    WEEK - 5
    17. Media Planning and Selection
    18. Media Scheduling 
    19. Message development
    20. Advertising appeals
    WEEK - 6
    21. Advertising copy
    22. Use of multimedia in advertising 
    23. Advertising execution 
    24. Preparing ads for different media
    WEEK - 7
    25. Creativity in advertisements
    26. Measuring advertising effectiveness
    27. Advertising and society
    28. Impact of advertisings on sales
    WEEK - 8
    29. Advertising research
    30. Post testing techniques for measuring success of advertisements
    31. Pre testing and research in launching advertising 
    32. Importance of advertisings agency
    WEEK - 9
    33. Role of advertising agency
    34. Various types of advertising agencies
    35. Selection of advertising agency
    36. Social advertisings 
    WEEK - 10
    37. Social responsibility in advertisings 
    38. Ethical aspects of advertising in India
    39. Legal aspects of advertising in India


    1. George E Belch, Michael A Belch, Keyoor Purani, Advertising and Promotion : An Integrated Marketing Communications Perspective (SIE), McGraw Hill Education
    2. S. Wats Dunn, and Arnold M. Barban. Advertising: Its Role in Marketing. Dryden Press
    3. Burnett, Wells, and Moriatty. Advertising: Principles and Practice. 5th ed. Prentice Hall of India, New Delhi.
    4. Batra, Myers and Aakers. Advertising Management. PHI Learning.
    5. Terence A. Shimp. Advertising and Promotion: An IMC Approach. Cengage Learning.
    6. Sharma, Kavita. Advertising: Planning and Decision Making, Taxmann Publications
    7. Jaishree Jethwaney and Shruti Jain, Advertising Management, Oxford University Press, 


    Dr. Meeta Nihalani

    Jai Narain Vyas University, Jodhpur
    Dr Meeta Nihalani is an Associate Professor in the Department of Management Studies, Jai Narain Vyas University Jodhpur. She is the former Head of the Department. She has various books and research articles published in national and international journals. The publications of articles relate to customer satisfaction and quality services. She has launched many online MOOC (Massive Online Open Courses) on Swayam portal. She has also done the UGC Major research Project on Ecotourism in Western Rajasthan. She has been actively associated with improvement in quality of online education related to subjects of governance, commerce, retail and digital marketing.

    She is also associated with universities examination and administrative committees. She has actively involved with students for solving problems of career counseling 


    30% weightage internal assessment and 70% weightage main examination