Swayam Central

Introduction to Visual Communication

By Professor C.S.H.N.Murthy   |   Osmania University, Hyderabad
The course offers a comprehensive view of principles involved in Visual Communication. Drawing its theoretical underpinning from its major domain Communication, the course aims to impart the art of visual communication as a perfect combination of Signs, Visuals, Symbols, Pictures and Images. Especially communication through
Semiotics is central to the development of visual communication in Indian tradition. Semiotics offer communication as a social interaction through messages emerging from pictures, paintings,
drawings, sculpted models and animated motion of figures. They relate traditional, philosophical as well as contemporary social dimensions in various forms of visual communication. The dramatic shift of emphasis from the Western effects models to different mode of experience of culture and art form the core of the study of Visual communication. It not only explains the Western models of Communication but also offers indigenous models of Indian
communication through various art forms such as drawing, painting, sculpture, figures, animated motions of images, etc.

Learners enrolled: 553


Course Status : Upcoming
Course Type : Elective
Duration : 12 weeks
Start Date : 06 Jul 2020
End Date : 15 Sep 2020
Exam Date : 14 Nov 2020
Enrollment Ends : 31 Aug 2020
Category :
  • Multidisciplinary
  • Level : Undergraduate


    1 06.07.2020 Monday Basics of Communication & Paradigms 1 Foundations of Visual Communication
    07.07.2020 Tuesday 2 Communication Models - Linear and Humanistic
    08.07.2020 Wednesday 3 Dominant Paradigm & Bottom-Up Paradigm
    09.07.2020 Thursday 4 Models of Minimal Effects 
    10.07.2020 Friday Assignment* MCQs 
    2 13.07.2020 Monday Basics of  Visual Communication 5 Human Eye and  Visual Process
    14.07.2020 Tuesday 6 The Sensual and Perceptual Theories 
    15.07.2020 Wednesday 7 Visual Persuasion & Cognitive Systems 
    16.07.2020 Thursday 8 Analyzing  Visual Images Part - 1
    17.07.2020 Friday Assignment MCQs
    3 20.07.2020 Monday Basics of  Visual Communication 9 Analyzing  Visual Images Part - 2
    21.07.2020 Tuesday Culture & Colors 10 Colors and their significance in Indian life
    22.07.2020 Wednesday 11 Colors : Religions and Political Analysis 
    23.07.2020 Thursday 12 The role of colors vs Fine arts Part 1
    24.07.2020 Friday Assignment* MCQs
    4 27.07.2020 Monday Culture & Colors 13 The role of colors vs  Fine arts Part 2
    28.07.2020 Tuesday 14 Colors  in Advertising Part - 1
    29.07.2020 Wednesday 15 Colors  in Advertising  Part - 2
    30.07.2020 Thursday 16 Culture through paintings and art works 
    31.07.2020 Friday Assignment* MCQs
    5 03.08.2020 Monday Epics, Folks and Fairy Tales 17 Epics & their portrayals
    04.08.2020 Tuesday 18 Folks & their portrayals
    05.08.2020 Wednesday 19 Visualization Theory
    06.08.2020 Thursday Popular Culture 20 Popular Culture in Inda
    07.08.2020 Friday Assignment* MCQs
    6 10.08.2020 Monday Popular Culture 21 Advertising
    11.08.2020 Tuesday Holiday (Sri Krishnashtami)
    12.08.2020 Wednesday Popular Culture 22 Creative Visualization 
    13.08.2020 Thursday Divergent  Visual Processes 23 Aesthetic Theory
    14.08.2020 Friday Assignment* MCQs
    7 17.08.2020 Monday Divergent  Visual Processes 24 Cognitive Theory
    18.08.2020 Tuesday 25 Animation
    19.08.2020 Wednesday 26 Cultural Studies Theory
    20.08.2020 Thursday Image Analysis 27 Visual Semiotic Theory
    21.08.2020 Friday Assignment* MCQs
    8 24.08.2020 Monday Image Analysis 28 Visual Litearcy Theory
    25.08.2020 Tuesday 29 Visual Ethics Theory
    26.08.2020 Wednesday 30 Media Aesthetics
    27.08.2020 Thursday Visual Elements 31 Representation Theory
    28.08.2020 Friday Assignment* MCQs
    9 31.08.2020 Monday Visual Elements 32 Theory of Visual Rhetoric
    01.09.2020 Tuesday 33 Non Electronic Visual Aids
    02.09.2020 Wednesday 34 Digital & Electonic Visual Aids 
    03.09.2020 Thursday Visual Aids—Simple to  Advanced 35 Narrative Theory Part - 1
    04.09.2020 Friday Assignment* MCQs
    10 07.09.2020 Monday Visual Aids—Simple to  Advanced 36 Narrative Theory Part - 2
    08.09.2020 Tuesday Phenomenology 37 Phenomenology - Western - part 1 
    09.09.2020 Wednesday 38 Phenomenology - Indian - part 2 
    10.09.2020 Thursday Semiotics in Films 39 Semiotics in Indian Cinema
    11.09.2020 Friday Assignment* MCQs
    11 14.09.2020 Monday Semiotics in Films 40 Silhouettes in Indian Cinema
    15.09.2020 Tuesday 41 Epilogue/Overview to Visual Communication
    Assignment* Exams: End Term Short Questions & Answers


    T1.Devito, Joseph A, Human Communication: The
    Basic Course (13ed), Pearson, 2014.

    T.2 Lester, Paul Martin, Visual Communication: Images
    with Messages (6ed), Cengage Learning, 2013.

    T.3 Paxson, Peyton, Mass Communication and Media
    Studies: An Introduction, Continuum, 2010.

    T.4 Fiske, John, Introduction to Communication Studies
    (2ed). Routledge, 2002.

    T.5 Mathur, Pratish K, Visual Communication: Beyond
    Words, Gnosis, 2006.

    T.6 Moreeale, Sherwyh P. Human Communication:
    Motivation, Knowledge, and Skills, Cengage, Learning, 2006.
    Reference Books:

    R.1 Mcquail, Denis, Mass Communication Theory, Sage,
    London 1995.

    R.2 Stephen W. Littlejohn and Karen A Foss, Theories of
    Human Communication, Wadsworth, 9ed, 2008

    R.3 Mandav, Pradeep, Visual Media Communication,
    Authors Press, 2001

    R.4 Bhatia, Arun, Visual Communication, Rajat Pub,

    R.5 Williams, Rich, Visual Communication: Integrating
    Media, Art, and Science, Routledge, 2007.

    R.6 Barnes, Susan B. An Introduction to Visual Communication: From Cave Art to Second Life,Peter Lang Pub, 2011.

    R.7 Berger, Arthur Asa, Seeing is Believing: An Introduction to Visual Communication, McGraw-Hill Education, 2012.

    R.8 Wood, Julia T. Communication Mosaics: An Introduction to the Field of Communication, Cengage, 2010

    R.9 Smith, Kenneth L. Handbook of Visual Communication: Theory, Methods and Media, Routledge, 2004.

    R.10 Bergstrom, Bo. Essentials of Visual Communication, Laurence King Pub, 2009.

    R.11 Jamieson, Harry. Visual Communication: More than meets the Eye, Intellect, 2007.

    R.12 Pearson, Judy. Human Communication(5ed), McGraw-Hill,2012.

    R.13 Adler, Roland B. Understanding Human Communication (12ed), Oxford, 2013


    Professor C.S.H.N.Murthy

    Osmania University, Hyderabad
    Dr. C.S.H.N. Murthy is Professor in Media and Film Studies and Chair of Digital Communicative Research in Arts at K L University India, where he teaches   film and television production and conducts research based on mise-en-scene. He is a former media expert for the Ministry of Non-Formal Education in Eritrea (2003–2005). He has published more than 45 research papers in peer-reviewed international journals and books. He is on the editorial boards of Asia Pacific Media Educator and Communication Studies (2011–2014). He is a former associate of the Singapore Internet Research Centre (SiRC) at Nanyang Technological University, Singapore (2010–2014).


    30 per cent for in course Assessment  and 70 Per cent for end term proctored exam