New Product Development

By Ganesh N Prabhu | Indian Institute of Management Bangalore

Learners enrolled: 2517

An effective process for conceiving, developing and launching new products or services is critical to becoming competitive in most industries. This course includes key concepts like new product development strategy, types of product development strategies and steps.

This course involves

(a) Organizational integration of the work of functional specialists, industrial designers, and other key participants within the firm.

(b) Reducing the time-to-market while meeting cost and quality targets.

(c) Managing cross-functional projects and inherent technological risks while keeping a focus on changing customer requirements.

These challenges are examined in relation to the business level strategy of the firm, its competitive challenges, the technology life cycle and the product life cycle. We will also focus on the potential for firms to build markets and create demand for new products.

What you'll learn:

Understand the entire product development process from the product idea to eventual launch with an appropriate business model.
Learn how emerging market firms gain competitive advantage through design and development of locally relevant products.

Summary

Course Status :	Completed
Course Type :	Core
Duration :	6 weeks
Category :	Management Studies
Credit Points :	2
Level :	Postgraduate
Start Date :	15 Jul 2019
End Date :	31 Oct 2019
Exam Date :	09 Nov 2019 IST

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1 – Managing Product Development

Introduction
Business Models for New Products
Managing Product Development

Week 2 – Understanding Customer Needs

Identifying New Product Opportunities
Market Research for New Product Development

Week 3 – Organizing Product Development

Product Architecture, Design for manufacturing and Prototyping
Organizing for Product Development
Developing Services and Product Service Systems

Week 4 – New Product Strategy

Building Markets and Creating Demand for New Products
Intellectual Property Issues in Product Development
New Product Business Plans – Strategy Consulting for New Products

Week 5 – Design Thinking for New Products

Designing Products for Emerging Markets
Design Thinking for New Products

Books and references

Drew Boyd & Jacob Goldenberg (2013) Inside the Box: The Creative Method that Works for Everyone
Joseph V. Sinfield, Edward Calder, Bernard McConnell and Steve Colson (2012) How to Identify New Business Models, MIT Sloan Management Review Vol. 53, No.2.
Chun-Che Huang (2000) Overview of Modular Product Development, Proc. National Science Council ROC(A) Vol. 24, No. 3, pp. 149-165
Marc H. Meyer and Arthur DeTore (1999) Product Development for Services, The Academy of Management Executive, Vol. 13, No. 3, Themes: Teams and New Product Development (Aug., 1999), pp. 64-76

Instructor bio

Ganesh N Prabhu

Professor, Strategy area

Indian Institute of Management Bangalore

Ganesh N Prabhu is a Professor of Strategy at the Indian Institute of Management Bangalore, where he teaches Strategy, Qualitative Research and New Product Development. He also conducts executive programmes on New Product Development, Business Strategy, Business Acumen, Strategy Consulting and Design Thinking for senior managers. He was an invited member on the inaugural India Design Council and is a top writer on Quora. Ganesh is a Fellow (PhD) from the Indian Institute of Management Ahmedabad and holds a Post Graduate Diploma in Management from the Institute of Rural Management Anand. His research focuses on entrepreneurship and has been published in the Academy of Management Review and Research Policy.