Organizational Design: Creating Competitive Advantage

By Prof. Sourav Mukherji | Indian Institute of Management Bangalore (IIMB)

Learners enrolled: 1286

In this business and management course, suitable for managers and leaders in midsize to large organizations, you will learn the principles of organizational design and how design elements can be leveraged to gain competitive advantage. We will discuss various organizational structures and how an effective organizational design can help achieve a company’s goals and objectives in a sustainable manner. Since organizations involve collaborative activities, you’ll also learn how to create suitable control systems, decision-making processes and culture and reporting relationships to ensure that the efforts of a diverse set of employees are suitably coordinated to achieve the organizational purpose.

What you'll learn

Interrelationship between an organization’s strategy and structure
Effective use of control systems
How to achieve Competitive advantage through different designs
Structural alternatives such as functional, divisional and matrix
Structural tradeoffs such as centralization, formalization and complexity
How to manage structural change

Summary

Course Status :	Completed
Course Type :	Core
Duration :	6 weeks
Category :	Management Studies
Credit Points :	2
Level :	Postgraduate
Start Date :	27 Jul 2020
End Date :	14 Dec 2020
Enrollment Ends :	14 Oct 2020
Exam Date :	26 Mar 2021 IST

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1

Joy of Running: Case Discussion
Joy of Running: Unwrapping the Case Study
Concluding Argument of the Case Study

Week 2

Timeline Chart: Cunningham Motors
Specialization
Processes
Control Systems and Price Mechanism
Understanding Control Systems

Week 3

Application of Control Systems in Functional Activities
Outsourcing for Beginners
Why is Outsourcing Popular among Organisations?
Orchestrating the Importance of Outsourcing
Different Modes of Manufacturing

Week 4

Discussion of the Case Study : Acme and Omega
Structural tradeoffs – Complexity, Formalization and Centralization
Decision Dilemma - Taking Cue from Acme and Omega
Concluding Argument

Week 5

Different Organization Structures – Functional, Divisional and Matrix
Decoding Functional and Divisional Structure
Introduction to Hybrid Structure
Understanding Structural Groupings Through Cases

Week 6

In-Depth Analysis of Matrix Structure in Real World
Organizational Operations in a Multinational Set - Ups
Strategy and Structure of a Multinational Enterprise

Books and references

Understanding the Theory and Design of Organizations , By: Richard L Daft

Instructor bio

Prof. Sourav Mukherji

Indian Institute of Management Bangalore (IIMB)

Professor Sourav Mukherji is currently the Dean (Programmes) at the Indian Institute of Management Bangalore and teaches post graduate and doctoral level courses at IIM Bangalore. He has worked with IBM and Oracle in product management functions (1993-1998) and for the Boston Consulting Group as a strategy consultant (2002-2003). His research interest lies in different types of organizations and their design – from the for-profit commercial enterprises to social enterprises. In this domain, he has published several case studies and papers in academic and practitioner oriented journals as well as consulted with various organizations. He is an award winning teacher and recipient of several grants for his research. Professor Mukherji is an avid follower of sports, runs marathons, and coaches long distance runners as his hobby.

Course certificate

Type of exam: Computer based exam

You will have to appear at the allotted exam centre and produce your Hall ticket and Government Photo Identification Card (Example: Driving License, Passport, PAN card, Voter ID, Aadhaar-ID with your Name, date of birth, photograph and signature) for verification and take the exam in person. You can find the final allotted exam centre details in the hall ticket.

The questions will be on the computer and the answers will have to be entered on the computer; type of questions may include multiple choice questions, fill in the blanks etc.

FINAL CERTIFICATE:

Weightage: 25% weigtage for weekly assignment + 75% weigtage for final exam.

Passing Marks: You will be Eligible for Certificate Only if you score minimum 40% Weekly Assessment and min 40% in Final Exam. If you score less than 40% in either weekly assessments (avg) or in final exam, you will not receive the certificate.

The final score will determine if you will/will not receive a certificate.

1. Final score < 40%: NO certificate.

2. Final score between 40% -49.99%: Grade D.

3. Final score between 50% -59.99%: Grade C.

4. Final score between 60% -84.99%: Grade B

5. Final score of 85% and above: Grade A